A European-regulated brokerage operating in 150+ countries which had grown rapidly. To support its next phase doubling revenue every two years the CEO engaged Q5 to define a clear growth strategy and optimise market expansion and capital allocation. The target was to deliver 45% CAGR while building a more resilient revenue base, reducing reliance on core markets and shifting investment to higher-growth regions.
We worked with executive and country teams to assess performance and prioritise high-impact opportunities. We built a Growth Model to analyse value across the customer journey, consolidated financial and market data to identify ROI by geography and defined market archetypes to guide strategy. Marketing spend was reallocated to higher-performing markets without increasing overall investment.
